FB媒体运营\FB Social Media Specialist

1、负责公司欧美地区媒体平台(Facebook、Twitter、Ins为主)的日常内容规划、撰写、运营;

2、能够用英语独立运营公司媒体平台,为用户策划与提供优质、有高度传播性的内容;

3、能够挖掘和分析互联网媒体粉丝使用习惯,收集、跟踪研究网络热点话题,能够及时组织语言,在Facebook上做出响应;

4、能够分析同业媒体内容结构及话题热点,调研目标用户群体,持续提升媒体平台粉丝活跃度,积极探索本公司媒体运营模式;

5、熟悉社区运营、口碑运营,了解互联网、移动互联网行业。

 

岗位要求

1、具有1年以上游戏媒体运营经验,有独立策划并执行的媒体传播案例;

2、英文写作扎实,有较好文字功底;

3、喜欢玩策略游戏;

4、母语为英语,中文能够正常沟通的外籍人士优先。

【工作地点】

北京

 

Responsibilities:

1. Develop and execute strategic plans for our games’ international social media presence, including platform targeting, content strategy, online events, audience growth, and brand awareness.

2. Be a player advocate. Produce high quality content and social events that bring value to our community, and connect with players authentically. Critically evaluate player feedback, and reflect back to the dev team to create an increasingly excellent gaming experience.

3. Analyze audience habits, interests, and values and leverage current hot topics to produce highly engaging, shareable content that expands the game beyond the screen.

4. Analyze how industry leaders manage their content structure and platforms, fan targeting/engagement, and brand awareness.

5. Continuously adapt to new trends and innovations in the social media landscape.

 

Basic Qualifications:

1. Strong understanding of online culture, multiplayer gaming, and the mobile gaming industry, especially for North America and Europe.

2. Familiarity with a variety of social media platforms (Facebook, Discord, Instagram, YouTube, Twitter, etc.), their roles in community and brand management, and word of mouth marketing.

3. Excellent English written and communication skills, able to engage complex or sensitive topics with accuracy and nuance. Basic Chinese communication skills preferred.

4. Passionate gamer with the ability to understand what makes our games stand out. Candidates who are strategy game fans preferred.

5. 1+ year social media or community management experience in the gaming industry strongly preferred. We would love to see platforms or campaigns you previously managed!

申请职位

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